When Michael Schottenhamel constructed a little tent in 1867 that barely held 50 people, he probably never imagined that a century and a half later his humble beginnings would result in a gigantic structure holding 10,000 eager beer drinkers. In 1950 Schottenhamel gained even more fame by becoming the location for the official Tapping of the Keg on Opening Day of Oktoberfest. The tradition was initiated by mayor Thomas Wimmer in 1950, and now every year the festival kicks off with the cry "O'Zapft ist!" and the first Mass is given to the Bavarian prime minister.

During Oktoberfest, politicians, tourists and celebrities alike gather in the Schottenhamel tent. The traditional students' associations also have their special area in the tent were they meet every day. Schottenhamel generally caters to a hip, affluent crowd while still being predominantly German rather than touristy. In addition to the standard half-chicken, you can find culinary specialties such as their giant turkey leg as well as Spatenbräu beer.