Schottenhamel is is famous because it's here where the Official Tapping of the Keg is done every opening Saturday of Oktoberfest annually. The world famous beginning hour of the Oktoberfest was initiated in the "Schottenhamel" tent by the legendary post-war mayor Thomas Wimmer.

During Oktoberfest, politicians, tourists and celebrities alike all gather in the Schottenhamel tent. The tent is a gathering spot for all the important and famous people. The traditional students' associations also have their special area in the tent were they meet every day. The Schottenhamel tries to cater to a younger, more hip crowd while still being dominantly German rather than touristy.

The Schottenhamel beer tent has a capacity for more than 10,000 people! The beer served is called "Spatenbräu" beer.